1907: The word "brassiere" appears in American Vogue.
1910: New York socialite sews together two pieces of fabric and makes the first modern bra.
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1935: Founders of Maidenform Co. introduce cup sizes.
1947: First padded bra hits the market. Sweater Girls take over.
1950s: Bullet-shaped bras are big.
1968: Women threaten to burn bras outside the Miss America Pageant in Atlantic City, N.J., but don't.
1977: First sports bra arrives; it's two jockstraps sewn together.
1977: Victoria's Secret opens first store in Palo Alto, Calif.
1983: Jabba the Hutt enslaves Princess Leia in the "Return of the Jedi," forcing her to wear a metal bra.
1990: Madonna sports a Jean Paul Gaultier cone-shaped bra on her Blonde Ambition tour.
1995: On "Seinfeld," Kramer and Frank Costanza come up with the mansierre, a bra for men.
1999: U.S. soccer player Brandi Chastain celebrates a World Cup win by whipping off her jersey and revealing her sports bra (and six pack).
2001: "Victoria's Secret Fashion Show" televised for the first time.
2005: Oprah tackles ill-fitting bras and raises awareness; sales soar.
2007: Britney Spears shows up at the VMA ceremony in a bedazzled bra and boy shorts. Critics say she is out of shape.
Spring/Summer 2010:
• Lady Gaga wears a cone bra featuring machine guns in her "Alejandro" video.
• Katy Perry wears a cupcake motif bra and a bra affixed with spray cans of whipped cream in her "California Gurls" video.
• Rihanna wears cone bra during her concert in Spain.
Early November: Actress Leighton Meester wears a crochet dress over a chest plate-bra at a film premiere.
Coming up: On Nov. 30, "Victoria's Secret Fashion Show" -- featuring a $2-million diamond Bombshell Fantasy Bra -- will air at 10 p.m. on CBS.
Source: "The Bra Book: The Fashion Formula to Finding the Perfect Bra" by Jene Luciani ( BenBella Books, $19.95); Free Press research.
11.15.2010
Important dates in the uplifting history of the bra - Detroit Free Press
via news.google.com
