"On the Ground" is the debut single by Korean-New Zealand singer and Blackpink member Rosé.
It was released on 12 March 2021 by YG Entertainment as the lead single from her debut single album, R.
It was written by Rosé alongside Amy Allen, Raúl Cubina, Jon Bellion, Jorgen Odegard and Teddy Park, and was produced by the latter three alongside Ojivolta and 24.
The song is an electropop and pop song with synth-pop elements and an EDM-inspired beat, complemented by a simple guitar.
Its lyrics reflect Rosé's rise to fame, from singing and playing piano in her childhood home to flying to South Korea and forming one of the K-pop's biggest acts.
An accompanying music video, directed by Han Sa-min, premiered the same day as the song's release.
LISA (from BLACKPINK) - 真果粒 TVC from Sa Min Han on Vimeo.
Director : Sa Min Han
Client : 蒙牛
Agency : YG PLUS
Production : Dextor Production Co.
Year : 2020Upon release, the music video broke several YouTube records for a Korean solo artist, including for the most-watched premiere and the most views within 24 hours for a music video, accumulating 41.6 million views in that time.
The song peaked at number 4 in South Korea, number 31 in Australia, number 43 in the UK, and number 70 on the US Billboard Hot 100, becoming the highest-charting song by a Korean female soloist in the US and UK.
The song also debuted and peaked at number 1 on both the Global 200 and Global Excl.
U.S. charts, the first song by a Korean solo artist to do so in the charts' histories.
To promote "On the Ground", the singer appeared and performed on several South Korean music programs including M Countdown, Inkigayo, and Show! Music Core.
On 24 March 2021, Rosé received her first ever music show win for the song on Show Champion.
Since then she has achieved five more music show wins for the track on M Countdown, Music Bank, Music Core, and Inkigayo.
On 30 December 2020, in an interview with South Korean media outlet Osen, Rosé revealed that filming for her debut music video would begin in mid-January 2021.[1] On 25 January 2021, a 33-second teaser titled "Coming Soon" was uploaded to Blackpink's official YouTube channel and featured Rosé singing an snippet of an unknown track.[2] Rosé's label YG Entertainment disclosed that she had "completed all filming for her solo album title track's music video in mid-January", and the release will be "surely different from Blackpink's usual musical style".[3] On 2 March 2021, it was announced that Rosé would debut her solo project on 12 March, making her the first Blackpink member to release solo material since Jennie's "Solo" in November 2018.
"On the Ground" was written by Rosé alongside Amy Allen, Raúl Cubina, Jon Bellion, Jorgen Odegard and Teddy Park, and was produced by the latter three alongside Ojivolta and 24.
Basically the song is kind of about looking for answers in life, for a purpose in life, and I feel like people, especially these days, can relate to it.
Sometimes when you’re always kind of on that roll, you kind of forget to take care of what actually matters to you most, and it’s just a song that says that everything we need is already within us.
There’s no need to go out and look for it.
In the United States, "On the Ground" debuted and peaked at number 70 on the US Billboard Hot 100, becoming the highest-charting song by a Korean female soloist in the US.[19] The song collected 6.4 million streams, 0.3 million radio impressions, and 7,500 digital sales in its first week.[20] The song also debuted and peaked at number 1 on both the Global 200 with 92.1 million global streams and 29,000 global downloads sold and on Global Excl.
An accompanying music video for the song was directed by Han Sa-min[27] and uploaded to Blackpink's official YouTube channel in conjunction with the release of the single album.
After twelve hours, the music video reached 23 million views, making it the fastest music video by a soloist to reach 20 million views in the history of K-pop.[28] When the video premiered at 12:00AM EST, it garnered over 1.2 million peak concurrent viewers.[29] With 41.6 million views within 24 hours, "On the Ground" holds the title as the most-viewed Korean music video by a soloist in 24 hours on YouTube, breaking the almost eight-year record held by Psy with his song "Gentleman".[29] The music video became the fastest to hit 100 million views for a female solo artist, doing so in seven days after release.[29][30] The behind the scenes video was uploaded a day after the release of the music video on 13 March 2021.[31] A dance practice video was uploaded on 23 March.
A scene in "On the Ground" music video, where Rosé is seen floating in a field of flowers.
The video begins with a comet falling from the sky.
Then Rosé is shown sitting in a bedroom, when a chandelier falls from the ceiling.[18] The next scene features Rosé leaving a theatre dressed in a black bodysuit with a long, feathery train, large black puffer sleeves and knee-high boots.[33][34] The singer is then shown running in a feathery bodysuit and a ruffled mini skirt, while electric fuses go on in the background.[34] Next, the singer is seen wearing a ruched lavender ballgown and cream-colored fur jacket while sitting in the back of a car and looking dreamily out the car window.[35] Later in the video the singer is shown all in black accompanied by six Rosé clones wearing white dresses.
They stand above a sign that reads "Roses are Dead, Love is Fake."[34][18] Then the music video shows Rosé in her childhood home, admiring her pre-fame self Roseanne in a softy cropped cardigan, denim cut-off shorts, and a t-shirt, playing piano.[34][36] As the song closes, the singer is wearing a pink ruffled dress, while floating in a field of flowers.[34][37] At the end, the singer is shown posing with a burning limousine in the background.
Accolades World records for "On the Ground" Year Organization Award Ref.
2021 Guinness World Records First artist to reach number one on a Billboard Global 200 chart as a soloist and as part of a group [38] Most viewed YouTube music video in 24 hours by a solo K-pop artist Music program awards Program Network Date Ref.
