“We’re analyzing the video for a bunch of different things,” Donovan said.
“Some are obvious computer vision concepts like ‘does this video have a
face?’ Others are from our ontology of cinematographic concepts – for
example, ‘is this a close-up shot?’ Based on what the computer ‘sees’ in
the video we synthesise it into a rough cut and sync it to music for
you to play with and change.”
An
early employee at Last.fm and co-founder of music-based social network
This Is My Jam, Donovan said there was still room for niche social
networks.
“The
goal of the platform right now is to show/inspire people around what
they can make. While it’s true that we might be feeling like we’ve
reached our limit on social media and content consumption, to believe
that people are done with creative expression would be to give up on
humanity. People are always going to make things and share to express
themselves, it’s just a question of how.”
After
it launched in 2013, Vine soon attracted an enthusiastic following. The
app, which allowed users to shoot and post six-second videos, became
the most downloaded on the iOS App Store within months, and created a
host of social media celebrities, including Logan and Jake Paul, Nash
Grier and Brittany Furlan.
But
the service lost those stars to Twitter and Instagram as they struggled
to monetise their newfound fame, and was shut down by Twitter in 2016
when the company moved to bring the remainder of its celebrities on to
the main net
