Announcements · 24 January 2017
New Wordmark and Typeface for Mozilla
Typotheque designs the typeface for Mozilla’s new brand identity.
In the spirit of its open-source initiatives, Mozilla, the maker of the
Firefox open-source browser, decided to be completely transparent about
its entire rebranding process, documenting it extensively online.
The project is being executed in partnership with Johnson Banks, the
London-based brand identity agency, and the public is invited to observe
its development and comment on the process.
Firefox set a milestone in web typography by being the first browser to support the WOFF webfont format that made the webfont boom possible. Shortly thereafter, in October 2009, Typotheque became the first foundry to launch a webfont service,
and license its entire collection for both print and web. So when
Mozilla’s creative directors Yuliya Gorlovetsky and Tim Murray
approached us to define the typography of the new wordmark we were
thrilled to contribute to this project.
We started by looking at our collection of existing typefaces, identifying Tesla Slab
as a suitable basis for the new wordmark. Tesla was only a starting
point, however, and all letterforms were modified to create an entirely
new design. Here is the process that led to the final form of the
wordmark:
With the wordmark finished, we were asked to design a complementary
typeface to match the personality of the new logo. Starting again from
Tesla Slab, we crafted a new typeface specifically for this project:
Zilla.
Graphics by Johnson Banks
Once it is finalised Zilla will become a freely available open-source
typeface. At this moment, we are defining which styles the family will
contain and what language support it will include.
It has been an exciting project, and since Mozilla engaged with the design and tech community throughout the design process Zilla has been warmly welcomed by the public on the internet,
a rare feat these days, when everyone is a critic. Perhaps the method
of giving a voice to users early on through times of change is an idea
that we can all learn from.
