While
envisioning their new fragrance line, Ormaie’s founders and their
creative director sought specialized partners to tailor every single
aspect of the perfumes’ production — including an exclusive typeface.
Production Type designed Ormaie for all the needs of the new brand.
Ormaie is a new Parisian perfume brand founded
by Marie-Lise Jonak, a veteran fragrance consultant, and her son
Baptiste Bouygues. Quite uniquely, all of their scents are solely made
from all-natural, fully-traceable ingredients. The debut collection of
seven perfumes range from fresh and citrusy, to more richly layered and
hyper-specific scents, delivering an olfactory experience that evokes,
among others, the Bolshoi Ballet or the tropical paintings of Paul
Gauguin.
In his quest to deliver the best possible product,
Bouygues partnered with art director Jade Lombard to design the bottles
and set the tone for the artistic vision of the maison: “We
wanted the bottles to be exceptional, something that you would want to
have in your living room, or in your atelier,” declared Bouygues.
Inspired by Jean-Paul Goude & Brâncuși, each bottle cap is made of
coloured beech wood, hand-carved into a distinctive shape inspired by
the scent.
Taking extra care in designing the brand's image and
packaging, a bespoke typeface was a natural choice for the young brand.
In association with Lombard, Production Type worked from a heteroclite
mix of sources to achieve a unique and current typeface, with a hint of rétroand a drop of chic.
Adding varied alternates to cater for varied typesettings, each perfume
name spreads out in solid all-capitals, hot-stamped on Italian paper,
letterpressed by vintage Heidelberg printing presses. A final touch is
given by hand, where labels are cut and placed manually on each bottle.
The typeface serves everywhere else too, from Ormaie’s website to the
brand's graphic communication.
