The Feedjit Blog (this guy's good)

How Feedjit respects your privacy

September 21st, 2010

At Feedjit we are constantly reviewing our privacy policies and communicating with the online community to ensure that your privacy is respected at all times. We were the first analytics company to introduce the ability to remove yourself from our logs and to ignore your visits. Most competing products still don’t offer this feature and we encourage them to do so to respect the privacy of the online community.

We also allow you to modify the location that is shown on all Feedjit sites and that we log. If you’d prefer that we list your location as Seattle instead of New York, we can do that for you. Simply visit this page to change your location. This is another feature that we were the first and are still the only analytics company to offer.

If you visit a site that uses the Live Traffic Feed, simply click the “Menu” link at the bottom and you will be given the opportunity to change your location or ignore your visits on that particular site. If you would like to remove all visits we’ve logged for you, click the “Real-time view” link and then click the “Remove your IP” button and all your visits will be instantly removed. No other stats or analytics product offers this level of privacy control.

Most of the features I’ve described above were suggestions from our user community that we acted on. We welcome your continued feedback. Our customer service team gives privacy inquiries the highest priority. If you have questions, comments or feature suggestions regarding your online privacy, don’t hesitate to contact us by using our contact page.

Tags: feedjit privacy, online privacy, Privacy
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The Daily Feed Issue #20: Attracting targeted visitors

September 3rd, 2010

Welcome to Issue #20 of The Daily Feed. If this email was forwarded to you by a friend, you can subscribe on this page. You can read previous editions of The Daily Feed on our blog but note that posts to our blog are delayed 24 hours or more.

Danette, one of my readers, sent me a question asking: “I make a living from my online business. How can I attract the right kind of people to my blog who are interested in buying from my online stores. It is a fairly exact niche of people and I don’t want to hire anyone.”

There are three ways to get people to visit your site:

• Via search engines
• When they click a link on another website that brings them to your site.
• When they see an ad for your site offline or hear about it from a friend and type in the URL.

Remembering URL’s in the offline world is very hard for most people and that kind of brand marketing doesn’t work very well for small businesses so I would strongly recommend that you focus your efforts on the online world. 

Lets pretend you sell booties online for Huskies so that their feet don’t get cold in the snow. You only ship to the USA and Canada. That’s a fairly niche market. Start by defining who it is you’re trying to attract:

• People who own Huskies 
• People who live in the USA and Canada.
• People who live in areas that get snow each winter.
• People who spoil their dogs enough to buy something as specific as booties.
• People who buy online.

These bullets are criteria that define your target market. If any one of them is missing, it disqualifies the person as a buyer. If it doesn’t snow where they live, they won’t buy. If they’re outside the USA and Canada, they won’t buy. If they don’t buy online, they’re not your target market. 

Print out the bullets that define your target market and as you go about your marketing efforts, test what you’re doing against each one of them. Before approaching a blog to do a guest post or a website to get a link, test that site’s audience against your bullets to see if the site’s visitors are your target market. 

Now that you’ve defined your target market, here are a few ideas to help you get your website link in front of them:

1. Get links from websites where your target market hangs out. You’ll benefit directly from a few clicks and indirectly via SEO. Google’s blog search is a great way to find blogs that your target market reads. 
2. Do guest posts on blogs that your target market reads and be sure to include several links to your site.
3. Write a feature article for an online magazine that your target market reads. Don’t bother with offline magazines because few people will remember your website name.
4. Find people on Twitter who have a lot of followers who are your target market and get them to tweet about your site. Use Twitter’s own search engine to help.
5. Network your way to people on Facebook who have friends who are your target market and get them to post a link on Facebook. Trade shows and other industry events are great places to make friends that might be able to help you later. 

If you have a niche website, your marketing efforts will be similar to most website’s with the difference that your efforts need to be laser focused. Defining your target market gives you a way to constantly evaluate if your efforts are focused correctly.

Regards,

Mark Maunder

Feedjit Founder & CEO.

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