Vanessa Paradis for Coco Chanel Cocoon © courtesy of Chanel
Vanessa Paradis for Coco Chanel Cocoon © courtesy of Chanel
Chanel unveiled last week the video of the new advertising campaign for Coco Cocoon bags, with the French singer and actress Vanessa Paradis.
Vanessa Paradis, one of the followers of the brand, has also posed for the perfume Coco in 1992, and handbags Cambon Line in 2004. For the Coco Cocoon, it replaces the singer Lily Allen.
By choosing Vanessa Paradis Chanel show different from most luxury brands, which, at this moment, prefer models to celebrities. Another example is cons-Dolce & Gabbana with Madonna.
The artistic director of Chanel, Karl Lagerfeld has updated the collection with new shapes, new colors and new materials. The concept remains the same: to show the padding outside the Chanel bag.
The bag lamb is even completely reversible, in line with the motto of Coco Chanel: "True luxury is that it is as beautiful upside to the place." From $ 695 .The VifWeekend with AFP.
Watch the ad campaign on http://coco-cocoon.chanel.com
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