在當下的互聯網時代，資訊浩瀚像美國60年代民謠歌手Bob Dylan所言：「你只知道有事情發生，卻不知道那是什麼。」 In the current age of the Internet, information like the United States 60 years the vast folk singer Bob Dylan put it:
"Do you know something happens, do not know what."
壹傳媒更明白讀者群對於資訊的要求有增無減，並從傳統的媒體，逐漸轉移到互動新媒體。 Next Media, a better understanding of audience requests for information increase, and from traditional media, and gradually transferred to the interactive new media.
有見及此，我們便決意推出【壹斑碼】服務，藉著二維碼技術（2D Barcode），使讀者和用戶能夠透過裝有二維碼解碼器（Barcode Reader）的手機，直接收取更豐富的多媒體資訊和互動服務，使讀者群跳出平面媒體的框架，進入互動多媒體的資訊世界。
In view of this, we are determined to launch spot yards】 【Next service technology through two-dimensional code (2D Barcode), so that readers and users through a decoder equipped with a two-dimensional code (Barcode Reader) mobile phone, directly receive more rich multimedia information and interactive services, so that readers beyond the framework of the print media into an interactive multimedia information world.
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