Perez has a knack for personal branding. His 2007 VH1 show, What Perez Sez, only spans four episodes, but he develops a clothing line, secures a syndicated radio deal, and appears at events, on TV, and in films and music videos. He also releases the book Red Carpet Suicide: A Survival Guide on Keeping Up with the Hiltons, a how-to for the wanna-be famous (sample chapters: "Put the ‘Ho’ in Hollywood," "Have a Meltdown," and "Pretend to Give Back") and launches CocoPerez.com, a blog about celebrity style. A second book, Perez Hilton's True Bloggywood Stories: The Glamorous Life of Beating, Cheating, and Overdosing, hits stores this month.
